The Apple iPhone 5 is finally here, with the latest arrival boasting a 16:9, 4-inch screen, new smaller port, thinner, lighter design and 4G LTE.
Last year's iPhone 4S always felt like an incremental upgrade rather than a true step change, and although it sold wonderfully for Apple and brought some interesting additions, few would argue against the suggestion that it opened the door for competitors.
As a result, this year's launch was perhaps most important for Apple since the very first iPhone arrived back in 2007.
The added length could have made the phone unwieldy, but the loss of thickness ensures that it maintains its balance and premium feel.
Those people who have got used to the iPhone 4 and 4S will certainly notice the difference that the new iPhone 5 design brings. It served to make the device feel more modern, and the materials used keep that premium feel that Apple has put so much stock in.
Thinner, lighter and more screen were always on the cards, and the fans' desires are understandable.
The aluminium backplate feels lovely – just textured enough to feel very different from its predecessors and, to our taste, preferable to the glass.
